What's up my name is Joe Lemon. 

I tried to leave my passion for health and wellness many times; however, it keeps popping back up in my career.  

Over the past 10+ years, I've secured revenue for fitness tech and medical device startups and helped them develop sales systems that enabled them to grow to solid seven-figure businesses.  

My career began after failing to scale a personal training business and struggling with burnout; I decided to use my Marketing Degree and start a career in B2B sales.

This path taught me business fundamentals by selling commodity services like logistics services to construction data.  

Eventually, I found my way back into fitness, working with an Atlanta startup company and securing national distribution for their products. Which helped the startup get acquired on SharkTank by Daymond John. 

I'm currently the Western States Sales Manager for ELvation Medical and host the podcast that highlights health entrepreneurs and change agents positively impacting people around them.

Creating a personal brand has shifted how I sell products and consult with healthcare providers. Instead of hours of cold calls and attending tradeshows, I build communities that educate HCPs and seek mutual partnerships. 

If you want to learn more about how I did this, you can take one of my self-guided courses, MedTech Virtual Selling Playbook.

In this 90-minute course for medical sales reps to establish thought leadership, engage buyers and speed up sales cycles that crush your number.


The objective of the course

  1. Find your voice and define niche content for the target audience
  2. Develop bulletproof prospecting plan
  3. Curate powerful content that is guaranteed to connect
  4. Create a frictionless buying process


→ MedTech Virtual Selling Course: https://bit.ly/3sALXpv

Email: joe@joealexlemon.work

Instagram: @JoeAlexLemon

Twitter: @JoeAlexLemon